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How to Buy a
Good Gift
by B. Dear
Have you ever purchased a Christmas or birthday gift for someone only to find out that they have taken the gift back to
the
store? Do people often open gifts from you with an odd look on their
face?
If these things are happening to you, you might be a poor gift
buyer.
Not to worry. I can help you
remedy this. After reading this article, people will look forward to
receiving
gifts from you.
The likely
root of the problem. There
are two major reasons why people buy the wrong gifts. Generally, poor
gifters are poorly informed about what the other person might
like, or they are shopping for themselves when they should be shopping
for others.
Let me explain this second
reason a bit further because it may be a bit difficult to understand.
Some people have a particularly difficult time realizing that other
people have different needs, wants and values than their own. These
people do not understand that just because a gift is something that
they want, it is not necessarily something that everyone else would
want. These people tend to shop for themselves and assume that since
they think this item is good, and they have "good taste", that everyone
else will like it as well.
The remedy
for poor gift buying. By doing a little research and
spending some time studying what this person might want, you can
probably make a pretty good guess at what they might like. Make a list
of possible items based on the things that they like to do, and start
there. Friends and family
may also provide some useful information to help you make a decision on
what would be best.
Do a little
research before your shopping trip. The secret to buying a
good
gift is determining what a person’s needs and desires are,
and fulfilling them. The key to being a good gift
buyer will be thoughtfulness. You will have to do some homework and get
to know a few things about how other people make decisions to determine
what they like. It will also be a goood exercise in how to understand
these people better.
What do they
like? What are their hobbies? What
do they enjoy doing? Is there an activity that they like to do? Buying
them a
gift that enhances the enjoyment of this activity should always be
welcome. Buy
a gift that will remind
them of good times. If there is a favorite baseball card that they
loved as a
kid and lost, buying them another copy of this card will bring back
positive
feelings. It shows thoughtfulness
What are
their likes
and dislikes? Exploring this person’s likes and
dislikes
won’t necessarily
determine a good gift to buy. It will, however help you to refine your
search. Here
is an example. If you buy a shirt for a person from a company who
dislikes this
particular company because the company produces their shirts overseas
using
foreign labor, chances are this gift won’t be a hit even if
the person needs
shirts. Learning that they dislike this company will help you to choose
a more
suitable company to buy the shirt from.
What do they
really need?
Buying an item that a person really needs or wants will be a hit since
it is
relieving the associated stress the receiver is experiencing from not
having
the item. If more they really need or want this item, you more of a
hero you
will be.
Buy gifts
that are
maintenance free and high quality. The simpler the item,
the longer it
will
last. Again, quality does not mean expensive. It means that it will
provide a
lot of utility over the course of it’s useful life.
Expensive
gift does not equal good gift. Another common mistake when
shopping for gifts is assuming that an expensive gift equals a good
gift. This
isn’t necessarily true. If the gift is bad, but expensive, it
can create
feelings of guilt for the receiving party since they know that you
sacrificed
so much to buy this gift.
If you have any additional
information to add to this list,
I'd love to hear about it. Please send any comments,
questions or other remarks to contact@pro-think.com. |